Today, apps are everything for consumers. Apps have become the sources of shopping, socializing, entertainment, etc. Multiple app options for a single task are available at app stores. Consumers click only on those options flowing at the top surface – creating a challengeable environment for app marketers. In spite of building immense relevancy and meaningful experience, app marketers fail to achieve deserved position at app marketplace.
No doubt, app marketers must have accomplished the list of what to do and what not to do? But what about those factors hidden behind the big walls? Some mistakes app marketers often make unknowingly – they don’t even have idea about. Such mistakes lead them to overspending and disappointing outcomes. Let’s find out what those mistakes are and how to get rid of them.
1. App First, Monetization Second
App makers prefer to rest on couch until their app gets ready for marketing and monetization efforts. As soon as their app sets stage to walk towards app store, app marketers start rushing faster than train to prepare for app monetization strategies. App monetization is not a quick-to-get-results scheme. It takes weeks/months to show results. Hence, start planning for app monetization as soon as your app undergoes app development procedure. In-app ads, in-app purchases, freemium, subscriptions, paid, etc, there are many to think and plan about.
2. Underestimate the value of why users return to app
Some app marketers don’t derive the value of returning users. They are just happy with users visiting the app only once. Returning users are loyal users. They must be taken utmost care to keep their visits frequent.
Give users come-back reasons with app analysis. Analyze your app to determine app features that make users come back. Also, put an eye on features that users don’t like to have in your app. Consider the value of app among your users. Keep improve existing, likable features and insert demandable features. Alert, push notifications, messages, etc., utilize everything to get users back. Don’t overdo it.
3. Unknown of LTV (Lifetime Value)
Total revenue generated by users staying with app from download to removal process is called Lifetime Value (LTV) of app. One can measure LTV through monetization, retention and other revenue generating methods. It’s important to calculate Lifetime Value of app to determine expected revenue from users. LTV also lets you get aware of how much you can afford to spend behind grabbing new users.
4. Ignoring questionnaires from app users
App users’ questionnaires are symbol of “they need help in terms of your app” or “they want improvements in your app”. Don’t make a mistake by avoiding them all. Their questionnaires build a way to success. Answer them all and try to improve what users’ expect.
5. Little to Zero research
This is the biggest mistake app marketers do. Don’t expect anything in return from app if you are not ready to spend a good time with in-depth app research. With billions of apps residing there on app store, research is must for an app to come up and continue for a long.
I think now you are well aware of your mistakes. These are just five, there are many hidden in the dark. Find them out and solve them as soon as possible.
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